CAMERICH: sustainable development, continuous exploration, and pursuit of excellence.

As a high-end furniture brand with an international vision, CAMERICH is committed to building a premium “contemporary lifestyle”. CAMERICH believes in “Less is More”, and highlights the “people- first” principle in every aspect of its product design. As an international brand, CAMERICH has established a global business network with over 100 stores, covering Asia, Europe, North America, South America and Oceania.

Tell us how the collaboration with DANI came about?
In 2019, during the R&D of new products by CAMERICH, two colors, FERRO and CUOIO OF CASHMERE series were selected. They were officially launched in January 2020. The excellent touch and color performance of the CASHMERE series on our sofa products was excellent, and customer feedback was good. Therefore, in March 2022, another two colors of CLAY and STONE were added.

In three words, what are the values that bind your company to DANI?
Sustainable development, continuous exploration, and pursuit of excellence.

What are the strengths of DANI leather that won you over and made the partnership possible?
DANI leather has relevant product certifications, including carbon footprint, environmentally friendly declarations and workflows, and full process Italian made leather. The provided samples are consistent with the actual products, with excellent color and handfeel, indicating that DANI has good management measures in maintaining the quality stability of natural leather. The delivery service is timely and effective, and Dani Shanghai office is very responsible, providing satisfactory sales support for CAMERICH.

What does it means sustainability and innovation in furniture business?
The sustainable development and innovation of the furniture industry need to focus on:

1. Environmental protection and recyclability: Using sustainable and environmentally friendly raw materials to improve resource recycling and reduce waste and pollution.

2. Durability: The durability of furniture are increasingly valued. By designing and selecting materials, furniture can be made sturdier and more durable, with a longer service life, and reduced resource loss caused by frequent replacement.

3. Functional innovation: While meeting basic usage functions, furniture design should increasingly focus on humanization and personalization.

4. Aesthetics upgrade: The exterior design and aesthetics of furniture are also constantly improving to meet people’s diverse aesthetic needs. With the introduction of different styles of furniture such as minimalist modern style, new Chinese style, and wabi-sabi style, we strive to bring consumers a fresh visual experience.

5. Personalization: Customization and personalization have become important directions in furniture consumption.  Provide personalized and customized design and services to better meet the needs of different consumers, reflecting the brand’s flexibility and market insight.

6. Reinventing Classics has become a key keyword for CAMERICH’s furniture creation and brand building. 

To achieve long-term healthy development in the home furnishing industry, the core should still be the long-term harmonious coexistence between people and the environment.

What are your company targets for the future?
CAMERICH always focuses on creating high-quality “contemporary lifestyle”, and our products are also conveying the same concept. Reshaping classics, specializing in good-looking and user-friendly products and space iteration, doing a good job in interpreting China’s contemporary lifestyle, combined with contemporary advanced technology, to give the world more exciting performance from a Chinese brand.