Prestige Italia: high-performance saddles

Interview with Andrea Rasia, Chief Executive Officer of Prestige Italia S.P.A.

Prestige Italia is a leading manufacturer and distributor of high-quality saddles. Innovation and “made in Italy” are the pillars which make of Prestige saddles the essence of quality, reliability and functionality. Through craftsmanship and a constant desire for technological improvement, Prestige saddles are designed for the wellbeing of the horse and rider. Besides the historic Prestige brand, in 2017 Prestige Italia launched Renaissance, a brand with which they targeted markets with a French philosophy. Simplicity, close contact and perfect balance define the philosophy of Renaissance. An elite product for the discerning rider.

Tell us how the collaboration with DANI came about...
Prestige Italia's collaboration with Dani started about 15 years ago. The added value this brought to Prestige Italia was the ability to respond to the technical requirements of the product, to achieve a high quality result, with a high standard in terms of leather.

In three words, what are the values that bind your company to DANI?
We can speak of a solid, quality, professional and structured partnership. The values that most closely bind Prestige Italia to Dani are tradition and quality. Which are indispensable in Prestige Italia products.

What are the strengths of the DANI leather that have won you over and made the partnership so long-lasting?
Prestige Italia's mission is the welfare of the horse and rider, the value of “Made in Italy” and innovation. These values are also shared by Dani, who is able to support Prestige Italia in all product-related quality requirements. A company that is always willing to share and listen, essential characteristics for a long-lasting partnership.

What do you think of alternative materials to leather?
Certainly alternative materials are choices that can be evaluated and undertaken: Prestige Italia, however, has a traditional spirit linked to leather, its charm, durability and visual beauty. It is on the concept of animal welfare that we should work together with the supply chain, on the traceability of leather.

Finally, how do you imagine the future of saddlery? Which will be the driving trends in the coming years?
Prestige Italia is a company that upholds the value of tradition and craftsmanship linked to master saddle makers. “Made in Italy” and excellent quality cannot be lacking while always keeping an eye on the future. From our point of view, one of the main drivers will be to ensure a sustainable approach in the world of saddlery, and the efforts of all market players will be to give concrete answers to an increasingly demanding consumer on the subject of sustainability.

Visite the website www.prestigeitalia.com